At Emirates Financial Trust Bank (EFTB), we aim to raise our position and maintain a top rank in the world of Islamic banks by providing outstanding services to our customers and keep moving forward with growth, innovation and ensuring the participation of our talented employees. Hence, we follow and stimulate growth based on our distinguished position within the United Arab Emiratess that empowers us with; an access to dynamic local markets, rapid growth, and business opportunities. Alongside, we are very focused on maximizing our customers’ satisfaction by understanding their needs in dealing in with the global markets and continuing to attract investments from around the world. By successfully converting many fixed deposits into savings accounts and current accounts we are reducing the cost of funds sustainably. This, not only stimulates the growth of bank portfolio but also improves our returns as well as liquidity retention.
We continue to invest in everything that improves our customers’ banking experience, which, in turn, helps our customers achieve their financial goals. At Nilein Bank, we continuously monitor the risks we may be exposed to while doing business. Hence, we have adopted a growth strategy based on balancing our ambitions and maintaining discipline in all our business. We strive to spread this culture of risk management and decision-making based on sound information at all levels of the Bank. Not only does this protect the interests of the Bank and its shareholders, but also contributes to the development of the business sector in the UAE as a whole. At the core of Emirates Financial Trust Bank (EFTB) is attracting, developing and retaining the best available talent and motivating them to achieve the highest levels of performance in line with strategic objectives. This leads to strengthening our relationships with our customers.
We are also aware that our employees are our most valuable assets. In addition to professional development opportunities that the Bank provides to all its employees, we encourage harmony with each other to ensure the growth and professional advancement of each one of them.
